99designs by Vista

99designs is a global design marketplace that allows authors to commission book cover designs either through a competitive contest model, where multiple designers submit concepts and the author selects their favourite, or via direct hire of a specific designer. The contest model is particularly useful for writers who are uncertain about visual direction, as it generates multiple interpretations of a brief simultaneously. The platform operates across all genres and price points, with cover design packages starting from approximately £249. All designers are vetted by the platform and rated by previous clients.